COPENHAGEN FASHION WEEK

When two become one

Written on 08/10/2018

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When two become one

Every day, awareness about second-hand shopping and sustainability is increasing – both when it comes to big companies and end-consumers. That’s why second-hand platform Tradono is determined to make the second-hand experience easier every step of the way for customers.

Tradono saw the light of the day back in 2014, and since then has grown into one of the most successful Danish contributors to sustainable recycling, just like Trendsales. Last year, the two joined forces.

The result of the fusion unites core values from both brands: Tradono’s focus on digital development and user-friendly design and Trendsales’ national reach and customer loyalty. Together, the two brands have more than 2 million users who every day connect hundreds of used goods with possible new owners within fashion, lifestyle, and furniture.

One of the initiatives that differentiate Tradono & Trendsales from other second-hand platforms is their flea markets, where users of the platform and influential personalities sell out from their private wardrobes. It’s a good place for the company to get in touch with their actual target group, and every market has turned into a great success with thousands of visitors each time.

The redesigned Tradono app airs on August 13, 2018 – just one week before the CFW Fashion Market, which you can read a lot more about here.