Danish fashion brand By Malene Birger challenged third year KADK fashion students to design four different capsule collections. The assignments, which are not intended for production, were carried out in groups and ranged from targeting niche distribution to mass market.
Part of the business collaboration was to incorporate By Malene Birger´s design DNA combining jeans with unisex, a collaboration with Reebok, take on women’s wear and men’s wear.The results were edgy, wearable and distinctly fashion forward.
Inspiration was drawn from the 1970s Glam rock in “A Night in the Opera”, street racing in” Ree/ U/ night”, Western movies in” Man on the Road” and emergency aid, in” The Olive Collection”
The exhibition is on view throughout fashion week at our official hotel partner Skt. Petri.